Eurowings

Challenge

We have been the Italy press office for Eurowings, the low-cost company of Lufthansa Group, for 18 years. Our task was making the brand well known, through a continuous press office activity, highlighting all its dynamic and young actions such as recruiting on Tinder. We were also communicating the continuous development of this fastest growing airline in Europe both in Italy and in the world with its short, medium and long-haul flights.

Tactics

– Press Releases
– Organization of interviews
– Organization of press conference in collaboration with the main airports
– Organization of round table for specific press target
– Press trips organized in collaboration with Tourism Board
– Collaboration in the organization of events like “Race for the Cure”, charity marathon
– Participation to TTG fair

Analytics & Results

AVE increasing results – 54,4%
Thanks to its great exposure on the Italian media, both trade and consumer, Eurowings is now well renowned as a top quality, low-cost airline, providing top services, flying to top destinations. The airline is now the 3° low-cost in Europe but at the same time it’s the 1°one providing long haul connections with new aircrafts and the unique service of BIZclass, the first business class offered to low-cost airline passengers.
Daily newspaper and financial ones are used to publish news on Eurowings like Corriere della Sera, Il sole 24 Ore, Capital as well as while talking about trip to Germany or long haul destinations many female, lifestyle or travel magazines mentio